Cookies
The small print, made small.
Every cookie this site may set, what it is for and how long it lasts. Durations for cookies set by Google and Meta are typical values chosen by those companies.
Last updated October 23, 2026
Essential
Always on. They remember your choices and keep forms and checkout working.
Analytics
Which pages and articles readers find useful. Off until you allow them in the EEA, UK and Switzerland.
Advertising
Whether our Meta and Google ads reach the right people. You can switch them off anytime.
What cookies are
Cookies are small text files a site stores in your browser so it can remember something between pages or visits. Some are set by us ("first-party"), others by services we use, such as Google or Meta ("third-party"). For how we handle the information itself, see the privacy policy.
Essential
These are needed for the site to work and cannot be switched off.
| Cookie | Purpose | Lasts |
|---|---|---|
ps_consent | Remembers your cookie choices | 1 year |
bliss_email_gate_email | Remembers that you unlocked the Living in Bliss reader resources | 1 year |
funnel_checkout_session | Shows your order confirmation after checkout | 24 hours |
funnel_capture_saved | Shows a "thank you" message after you submit a form | 1 minute |
sb-* | Keeps site administrators signed in (administrators only) | Session |
Stripe may set its own cookies on its checkout pages to prevent fraud; those are governed by Stripe's policy.
Analytics
| Cookie | Set by | Purpose | Lasts |
|---|---|---|---|
_ga, _ga_* | Google Analytics | Counts visits and how pages are used | Up to 2 years |
Google Analytics is loaded through Google Tag Manager together with our advertising tags, so it only runs when advertising cookies are allowed, and within that it follows your analytics choice. We also use Vercel Web Analytics for simple page counts; it does not use cookies or identify you.
Advertising
| Cookie | Set by | Purpose | Lasts |
|---|---|---|---|
ps_attr | Us | Remembers which ad, newsletter or site brought you here, so a later sign-up or order can be credited to it | 30 days |
_fbp, _fbc | Meta | Measures visits from and conversions for Facebook and Instagram ads, and remembers the ad you clicked | Typically 90 days |
_gcl_au and Google Ads cookies | Measures Google Ads conversions and builds remarketing audiences | Typically 90 days | |
li_sugr, bcookie, lidc, UserMatchHistory | LinkedIn Insight Tag: measures LinkedIn ads and audiences | Typically up to 1 year | |
personalization_id, muc_ads | X (Twitter) | Measures X ads | Typically up to 2 years |
_uetsid, _uetvid, MUID | Microsoft | Microsoft Advertising (Bing) conversion tracking | Typically 1 day to 13 months |
__hstc, hubspotutk, __hssc | HubSpot | Recognises returning visitors and connects visits to enquiries in our marketing records | Typically 30 minutes to 6 months |
| Provider cookies | Niva AI | Website visit tracking for marketing | Set by the provider |
| Provider cookies | id-visitors.com | Visitor identification: may match business visitors to company or contact information | Set by the provider |
All of these except ps_attr are loaded through Google Tag Manager. When advertising
cookies are off, Google Tag Manager and the Meta Pixel are not loaded at all, the remaining Google
Ads tag runs in a restricted mode without ad cookies, and we do not store which ad brought you here.
Embedded content
Podcast episodes and videos are embedded from YouTube. When you play one, YouTube may set its own cookies under Google's policies. Links to Substack, Amazon and other sites lead to those sites' own cookie policies.
Changing your mind
You can change your choice whenever you like. It takes effect right away, and we keep your choice for a year before asking again. You can also clear cookies in your browser settings, or turn on your browser's Global Privacy Control, which we treat as an opt-out of advertising cookies.
