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Conversations, talks, and episodes from Pete on YouTube—conscious leadership, AI, entrepreneurship, and the practices behind Living in Bliss.

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Why a Liquid Death Ad Understands Data Centers Better Than Most

Liquid Death and Garage Beer recruited Jason Kelce for a campaign asking for your pee to cool data centers. It’s a joke, but it’s the rare ad that gets AI right. The cloud is not a cloud. It’s a physical system that creates heat, and data center water use depends on cooling, climate, water supply and competing demand. AI is power, cooling, equipment and people. #AI #ArtificialIntelligence #TheBridgeBriefing #60SecondsWithSacco #DataCenters #DataCenterCooling #WaterUse #AIInfrastructure #JasonKelce #LiquidDeath #GarageBeer #Advertising #Marketing #Sustainability #PeteSacco

Pete Sacco
· Oct 28, 2026
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